Electrical energy pylons are seen in entrance of the cooling towers of the coal-fired energy station of German power large RWE in Weisweiler, western Germany, on January 26, 2021.

Ina Fassbender | AFP | Getty Photos

Rising power costs will improve enterprise prices and slender revenue margins of firms all over the world, a administration advisor mentioned Wednesday.

Costs of power commodities — together with oil, pure fuel and coal — soared in latest weeks as provide stays tight and demand rebounds from a Covid-induced slowdown. That has contributed to energy and gas shortages from Europe to Asia.

“It is a massive downside for firms. It’s going to slender their revenue margins as a result of as their enter prices go up, the query is how shortly can they increase their promoting worth,” Richard Martin, managing director of IMA Asia, instructed CNBC’s “Squawk Box Asia.”

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India, China could also be in danger

Corporations within the U.S. have a greater probability of defending their revenue margins due to a “very buoyant” client market, mentioned Martin, including that it’s going to permit them to lift promoting costs shortly.

However these in different international locations face grimmer prospects, mentioned the advisor.

“In lots of international locations all over the world, we do not have such a buoyant client market. China is one, in reality a number of East Asia is in that space. And because the prices go up, the revenue margins go down,” mentioned Martin.

India can also be in danger. Martin famous that the Indian inventory market has been on a tear, however the South Asian nation will wrestle to move on prices to shoppers.

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